See previous post here. Novopharm is the #2 Canadian generic by sales in 2007; ratiopharm was the #4.
Article in NY Times is here. Price: $5 billion.
When AI Does the Shopping, What Does Your Brand Actually Own?
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Here is an uncomfortable number for anyone responsible for brand
protection: when consumers ask an AI tool about a brand, the brand’s own
website supplies ...
3 days ago
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