"Shoppers Drug Mart Corp. (SC-T38.771.624.36%) is hailing an Ontario court ruling that will allow it to substitute its own discount brand of prescription drugs for those made by big pharmaceutical companies.In other words, Shoppers can make "Shoppers brand drug X" and sell it in Shoppers stores. (similarly, I presume Loblaws can have Presidents' Choice minocycline, etc. )
An Ontario court ruled in a decision released Thursday against a provincial regulation that bars the sale of private-label generic drugs on the same basis as other generics."
When AI Does the Shopping, What Does Your Brand Actually Own?
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Here is an uncomfortable number for anyone responsible for brand
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3 days ago

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